- Case Study
Scaling a Shopify-Based Fitness Brand with Automation and Influencer Strategy
Project info
Client Name:
Jason Lee
Category:
Shopify
Project:
Resistance Band Set with Workout Guide
Brand:
FitBand Boost™
Background
Jason Lee, a 34-year-old personal trainer from Portland, wanted to build a fitness brand outside the gym. After struggling with inconsistent income from coaching alone, he approached Ecom Automation Wizards to build a Shopify brand that could generate passive income through product sales. He wanted minimal manual work, powerful branding, and a strategy to convert his fitness audience into loyal buyers.
Challenges
- Limited time due to in-person client work
- No experience with Shopify or eCommerce logistics
- Needed fulfillment, ad, and email automation
- Wanted his product to stand out in a saturated fitness market
- Desired brand authority in a competitive space
Our Approach
1. Product Sourcing & Brand Development
We sourced a premium latex resistance band set from a verified supplier offering full customization. The kit included 5 color-coded bands, a door anchor, travel pouch, and a workout booklet. We developed the brand FitBand Boost™ to reflect energy, versatility, and mobile training—ideal for busy professionals and at-home fitness enthusiasts.
2. Shopify Store Build & Conversion Optimization
Our web design team created a visually energetic Shopify store featuring:
- High-impact hero videos and “train anywhere” messaging
- Clear CTAs, progress-tracking checklists, and embedded social proof
- Full integration with Shopify Payments, Afterpay, and SMSBump for mobile reminders
- Product education via tabs and downloadable PDF guides
3. Influencer & UGC Campaigns
We built an outreach campaign targeting TikTok fitness influencers and Instagram trainers:
- 20+ creators received the kit to create unboxing, 7-day challenge videos, and client testimonials
- Shared content fed into the site’s homepage and product pages
- Campaigns titled “Band Together Challenge” increased sharing and user interaction
4. Paid Advertising & Retargeting
Results:
- $31,300 in total sales
- 800+ resistance kits sold
- 3.7% Shopify conversion rate
- Over 120 reviews with a 4.8-star rating
- 60% of buyers signed up for the email workout guide
- 40% returning customer rate for accessories and bundles
Key Takeaways:
- Fitness + Simplicity = Growth: One well-developed product with clear benefits can outshine larger catalog competitors.
- UGC Builds Credibility: Fitness customers trust real people more than studio ads.
- Automated Funnels Keep It Moving: Jason was able to run a hands-free business while staying focused on his core job.
Testimonials
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