Amazon Private Label
- Case Study
Launching and Scaling a Private Label Brand on Amazon from Scratch
Project info
Client Name:
Marcus Hill
Category:
Amazon Private Label
Project:
Organic Beard Grooming Kit
Brand:
Hill Heritage™
Background
Marcus Hill, a 33-year-old barber and lifestyle vlogger from Portland, Oregon, wanted to turn his offline influence into a product-based brand. Passionate about organic grooming, Marcus envisioned a premium beard care line made for Black men but appealing to a broader audience of style-conscious consumers. With no eCommerce experience, he partnered with Ecom Automation Wizards to build a private label brand from the ground up—on Amazon.
Challenges
Marcus brought a great vision but needed help with:
- Navigating product development and Amazon private label requirements
- Branding and packaging from concept to shelf
- Account setup, compliance, and Amazon brand registry
- Launching without prior seller experience or audience outside social media
- Creating a scalable backend system to support future growth
Our Approach
1. Private Label Development & Sourcing
We sourced an all-organic grooming kit from certified suppliers, including beard oil, balm, a wooden comb, and a boar bristle brush. Custom packaging was designed with earthy tones, and the brand Hill Heritage™ was created to resonate with authenticity, heritage, and care.
2. Amazon Account Setup & Brand Registry
We created a professional Amazon seller account, ensuring all documentation met compliance standards. Our team managed trademark registration and brand approval under Amazon Brand Registry for added content privileges, counterfeit protection, and SEO control.
3. A+ Content & Listing Optimization
Our designers crafted stunning A+ Content using Marcus’s professional grooming photos and testimonials. The listing was fully optimized with keyword-enriched titles, infographics, instructional visuals, and a lifestyle-focused bullet structure.
4. Influencer Integration & Launch Campaign
Results:
- $27,100 in gross revenue
- 720+ units sold
- 4.8-star average rating from 200+ verified reviews
- Ranked Top 10 in Beard Care Kits category
- ACoS reduced to 10.3% after optimization
- 20% of customers opted for repeat subscription model
5. Performance Management & Customer Feedback Loop
Using our custom dashboard, Marcus received real-time monthly reporting, competitor tracking, and feedback analysis. We responded to every review and used data to refine future ad targets and bundle strategies.
Key Takeaways:
- Private Label Requires Identity: Strong branding and packaging helped separate Marcus’s product from generic competition.
- Leverage Influence With Strategy: Marcus’s content made an impact—but strategic listing and ad management made it profitable.
- Automation Enables Focus: With everything handled by our team, Marcus could focus on growing his community while the store grew in the background.
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