- Case Study
How Sandra Lewis Revived a Suspended eBay Store and Scaled with a Niche Collectible Product
Project info
Client Name:
Sandra Lewis
Category:
eBay
Project:
Limited Edition Vintage Movie Poster Prints
Brand:
ReelArt Prints™
Background
Sandra Lewis, a movie memorabilia enthusiast from Chicago, ran a small eBay store selling vintage-style poster reprints. Her store was unexpectedly suspended due to listing violations and inconsistent account metrics. With over 600 unsold SKUs and zero customer engagement for weeks, she feared her side business was finished.
She approached Ecom Automation Wizards to help reinstate her store, revamp her entire catalog, and develop a long-term growth strategy that would allow her to compete in the niche collectibles market.
Challenges
- Store suspended due to multiple flagged listings and policy violations
- No clear understanding of eBay’s compliance standards
- Disorganized SKU library with inconsistent product data
- Low order volume and negative buyer experience metrics
- Outdated visual content and lack of optimized listings
Our Approach
1. Account Reinstatement & Compliance Overhaul
Our reinstatement team conducted a full audit and took immediate action:
- Appealed the suspension with a compliance roadmap and seller improvement plan
- Removed all flagged listings and replaced copyrighted keywords
- Submitted proof of product authenticity and adjusted shipping/handling policies
- Educated Sandra on future policy-safe product sourcing and listing practices
2. Store Redesign & Branding
Once the account was reinstated, we built a fully branded eBay storefront under ReelArt Prints™:
- Designed a cohesive banner, logo, and product label aesthetic
- Created niche-focused store categories (e.g., Horror Classics, Sci-Fi Vintage, 80s Cinema)
- Added custom store policies with buyer confidence elements like return assurance and item condition grades
3. Listing Optimization & SEO
We rebuilt 300+ listings from scratch:
- Keyword-optimized titles like “Classic Vintage Horror Movie Poster – Dracula 1931 Reprint 11×17 Wall Art”
- High-quality mockup photos for uniform presentation
- Standardized shipping terms and updated processing times
- Implemented eBay’s promoted listing ads for visibility in collectibles
4. Daily Order Flow & Automation Setup
Results:
Within 90 days of reinstatement:
- Store fully restored with Top Rated Seller status
- $18,900 in revenue from vintage poster reprints
- 4.9-star average customer feedback from 240+ buyers
- 28% of buyers returned to purchase 3+ posters
- Promoted listings click-through rate increased by 37%
- Shipping defect rate dropped to 0.2%
Sandra also regained her passion for the business and started sourcing limited edition art prints for a new collector’s series.
Key Takeaways:
- Reinstatement Can Spark Growth: A suspended store isn’t the end—it can be a powerful new beginning with the right strategy.
- Branding Wins in Niche Markets: Even on eBay, brand consistency drives trust, repeat buyers, and higher cart values.
- Operations Make or Break Scaling: Sandra’s daily task load dropped by 80% thanks to simple automation tools we implemented.
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