Amazon FBA
- Case Study
How Rachel Ortiz Built a Seasonal Amazon FBA Brand Around a Trending Product
Project info
Client Name:
Rachel Ortiz
Category:
Amazon FBA
Project:
Reusable Patriotic String Lights
Brand:
FestiLume™
Background
Rachel Ortiz, a part-time event planner from Tampa, Florida, had always wanted to try her hand at eCommerce but didn’t want a large inventory risk. She noticed a rising demand for unique, decorative LED string lights—especially seasonal designs—and approached Ecom Automation Wizards with a bold idea: launch a single, themed product for 4th of July sales and test its potential through Amazon FBA.
She had no experience with sourcing, logistics, or product listings, and needed a partner who could take her from concept to launch in just 60 days.
Challenges
Rachel’s case came with time pressure and seasonal risk:
- Short product lifecycle tied to the Independence Day window
- No existing Amazon seller history or reviews
- Required Amazon Brand Registry to protect listing design
- Needed rapid sourcing, shipping, and listing approval
- Tight budget with no room for costly mistakes
Our Approach
1. Product Selection & Seasonal Validation
Our research team confirmed a seasonal opportunity in patriotic-themed reusable LED string lights. We sourced a weatherproof, battery-operated 33-foot strand with red, white, and blue bulbs and timer control. The design included reusable twist ties and recyclable packaging, appealing to eco-conscious buyers.
2. Private Label Development & Brand Launch
We helped Rachel develop the brand FestiLume™, representing festive lighting for every occasion. The brand story emphasized joy, sustainability, and American pride—positioning the lights as the perfect decor for backyards, parties, patios, and celebrations.
3. Listing Creation with Seasonal SEO Strategy
We created a keyword-rich listing using phrases like:
- “4th of July string lights”
- “battery operated red white and blue decor”
- “patriotic outdoor party lights”
We developed A+ Content with lifestyle imagery, video demonstration, and user-generated content (UGC). Product photography focused on picnic tables, front porches, and holiday BBQ setups.
4. Logistics, Prep & Amazon FBA Management
Results:
Within the short 40-day campaign window:
- $19,200 in gross sales
- 590+ units sold before July 4th
- 4.8-star average review from 120+ buyers
- Ranked #7 in “Holiday String Lights” during peak week
- 25% returning customer rate during late summer promotions
- 70% of inventory sold before July 3rd
With this momentum, we advised Rachel to reinvest into a broader seasonal catalog—Halloween, Thanksgiving, and Christmas LED lights under the FestiLume™ brand umbrella.
5. Launch Promotions & Advertising
We implemented:
- Lightning Deal for the first weekend of July
- Sponsored Ads targeting “4th of July decorations”
- “Frequently Bought Together” bundling with picnic table flags and reusable plates
- Social media micro-influencer support from party planners and lifestyle moms
Key Takeaways:
- Single Products Can Scale: A focused launch for a seasonal trend can generate enough momentum to build a full brand.
- Seasonal SEO Is Gold: Timely keywords and creative A+ Content drive quick visibility in niche categories.
- Fast Execution Wins: With expert guidance, it’s possible to go from idea to FBA launch in under 60 days—and see real results.
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