Amazon (FBA Wholesale)
- Case Study
How Olivia Carter Revived and Scaled Her Amazon Wholesale Store with Strategic Reinstatement and Automation
Project info
Client Name:
Olivia Carter
Category:
Amazon (FBA Wholesale)
Project:
Reinstatement
Brand:
Wholesale Store
Background
Olivia Carter, a former boutique owner from Tampa, Florida, transitioned to Amazon selling during the pandemic. She launched a wholesale FBA store selling trending personal care and home wellness items. While her store gained traction initially, it was later suspended due to a compliance issue related to incorrect brand authorization documents. With limited Amazon knowledge and a suspended account, Olivia reached out to Ecom Automation Wizards to help reinstate her store and put it back on a growth path.
Challenges
- Full account suspension due to policy violation
- Incomplete documentation for brand authorizations
- Poor inventory tracking and listing inconsistencies
- Lack of PPC structure and sales performance stagnation
Our Approach
1. Account Reinstatement & Compliance Management
We immediately conducted an in-depth audit of her Amazon account and crafted a precise Plan of Action (POA) for submission. We gathered the required wholesale invoices, brand authorization letters, and updated all documentation to meet Amazon’s policy. Within 12 business days, the account was successfully reinstated.
2. Product Strategy & Store Restructuring
We transitioned Olivia’s catalog to focus on one profitable niche: natural aromatherapy diffusers. These were high in demand, lightweight, and replenishable. We sourced the product from a trusted wholesale vendor and optimized listings with accurate titles, bullet points, and A+ Content.
3. Inventory & Fulfillment Optimization
Inventory sync was set up between the supplier and Amazon FBA centers. We implemented restock alerts and performance dashboards to prevent stockouts or overstock issues
4. PPC Management & Review Automation
Results:
- Reinstated account with 100% compliance rating
- $28,300 in gross sales
- 780+ units sold of a single product (diffuser set)
- Average product rating of 4.7 stars with 220+ reviews
- 9.2% conversion rate
- ACoS reduced to 11.4% after PPC tuning
What’s Next?
Olivia is now expanding into complementary products under the same niche and brand umbrella. Her business is scaling with minimal overhead, thanks to full automation and proactive inventory control.
Key Takeaways:
- Reinstatement is possible with precise documentation and a tailored POA.
- Focusing on one high-demand product simplifies logistics and boosts ROI.
- Professional PPC management and listing optimization drastically improve performance.
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