Walmart Marketplace
- Case Study
How Olivia Bennett Built a Profitable Walmart Store with a Trending Wholesale Home Product
Project info
Client Name:
Olivia Bennett
Category:
Walmart Marketplace
Project:
Ultrasonic Cool Mist Humidifier
Brand:
BreatheEase Living™
Background
Olivia Bennett, a 40-year-old freelance writer from Seattle, wanted to create a secondary income stream through eCommerce—but without learning to build a website or manage fulfillment. She discovered that Walmart Marketplace offered massive traffic and less competition than Amazon, making it an ideal launchpad for a trending household item.
After connecting with Ecom Automation Wizards, she shared her interest in simple, health-focused products. We helped her identify a proven winner and launched it as a white-labeled wholesale product under her new brand, BreatheEase Living™.
Challenges
Olivia faced a number of hurdles typical for first-time Walmart sellers:
- No experience with seller onboarding or Walmart Fulfillment Services (WFS)
- Needed to understand listing optimization and keyword targeting
- No clue how to manage compliance and shipping performance
- Wanted a hands-off experience while still seeing steady returns
Our Approach
1. Product Research & Supplier Coordination
We identified ultrasonic cool mist humidifiers as a seasonal item with consistent winter spikes and strong search volume. We sourced a high-rated, low-return-rate model that was lightweight, efficient, and visually appealing. After branding it under BreatheEase Living™, we also prepared custom packaging and instruction manuals to enhance perceived value.
2. Walmart Marketplace Setup & Brand Registry
Our team handled:
- Olivia’s Walmart seller account registration
- Brand approval and trademark support
- Tax documentation and backend store configuration
- Setup of Walmart Fulfillment Services (WFS) to ensure 2-day shipping across the U.S.
3. Listing Creation & Category Placement
We created a keyword-optimized listing with:
- A compelling title using phrases like “ultrasonic humidifier,” “bedroom cool mist,” and “quiet air vaporizer”
- High-res images, infographics, and bullet points that focused on health, comfort, and usability
- Placement in “Health & Personal Care” and “Seasonal Essentials” categories for visibility boosts
- Enhanced content moderation and auto-reply setup for customer questions
4. Launch Campaign & Growth Strategy
Results:
Within the first 60 days:
- $17,400 in gross sales
- 490+ units sold
- 4.7-star average rating from 160+ verified reviews
- Top 15 placement in Walmart’s Humidifiers category
- 95% of orders fulfilled via WFS within 48 hours
- Returned item rate under 2.3%, indicating customer satisfaction
Sales spiked again after being featured in a curated “Wellness Picks for Winter” Walmart collection, further validating Olivia’s choice of product and our timely launch execution.
Key Takeaways:
- Walmart Is Underrated for New Sellers: With lower saturation and strong fulfillment support, Walmart is ideal for wholesale brands.
- Seasonal Product + Evergreen Appeal = Success: A simple humidifier met both seasonal needs and long-term use cases.
- Automation Makes Passive Income Real: With no manual fulfillment or daily management, Olivia turned a trending product into recurring revenue.
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