- Case Study
How Marcus Chen Scaled His eBay Store Internationally with Trending Phone Accessories
Project info
Client Name:
Marcus Chen
Category:
eBay
Project:
MagSafe-Compatible Clear Phone Cases with Shock-Resistant Edges
Brand:
ShieldSnap Gear™
Background
Marcus Chen, a college student from San Diego with a background in dropshipping, wanted to move toward a more sustainable eCommerce model. He reached out to Ecom Automation Wizards to transition into branded inventory under his own label and take advantage of international eBay markets. His goal: launch and scale a line of protective MagSafe-compatible phone cases for modern iPhones, targeting buyers in the US, UK, and Australia.
Challenges
- Previous listings lacked branding and received limited engagement
- No global shipping or fulfillment integration in place
- High return rates due to poorly described product variants
- No eBay Store subscription or promoted listings
- Lack of a defined customer segment or review strategy
Our Approach
1. Product Strategy & Brand Setup
We helped Marcus shift from generic dropshipping SKUs to custom-branded accessories. Using verified suppliers, we:
- Created ShieldSnap Gear™ with high-res packaging, QR codes, and instruction inserts
- Ordered branded inventory in bulk for better margins and customer control
- Registered for eBay’s Global Shipping Program to instantly unlock cross-border potential
2. Listing Overhaul & Optimization
Our content and SEO team revamped every listing with:
- Variant-specific titles like “MagSafe Clear iPhone 15 Case – Shockproof, Slim Fit, Wireless Charging Ready”
- Professional infographics explaining MagSafe compatibility and impact resistance
- Item specifics optimized for eBay’s algorithm in all three regions
- Bundled offers for 2- and 3-case packs to increase AOV
3. International Selling Infrastructure
To scale globally, we:
- Activated eBay International Standard Delivery for cost-effective shipping
- Translated listings for UK and AU buyers using eBay’s native localization tools
- Enabled localized return policies and pricing adjustments based on regional demand
- Ran regional PPC campaigns with trending tech keywords
4. Store Design & Promotions
Results:
In just 60 days:
- $21,300 in revenue across 3 regions (US, UK, AU)
- 720+ units sold with 4.8-star average feedback
- 32% of orders included a 2-case bundle
- Top 5 search ranking for “MagSafe clear case iPhone 15” on eBay UK
- Shipping success rate of 99.6% with <1% return rate
- Consistent growth with weekly promotions and email follow-ups
Key Takeaways:
- International Reach Is Game-Changing: With the right logistics setup, global customers are one click away.
- Product Variants Must Be Clear: Avoiding returns starts with detailed descriptions and visual accuracy.
- Branding Drives Repeat Buyers: A memorable look and clear message build loyalty—even on eBay.
Testimonials
What Our Cherished Clients Say?
"I used to sell random phone cases with no real control. With Ecom Automation Wizards, I became a brand owner with worldwide customers. My eBay store looks and feels professional—and the sales prove it!"
Marcus Chen
eBay
