TikTok Shop
- Case Study
How Logan Kim Turned a Trending Skincare Fridge into a TikTok Shop Hit
Project info
Client Name:
Logan Kim
Category:
TikTok Shop
Project:
Mini Skincare Fridge
Brand:
CoolGlow Beauty™
Background
Logan Kim, a 23-year-old lifestyle and skincare content creator based in Los Angeles, had grown a small but loyal following on TikTok by posting GRWM (Get Ready With Me) and skincare routine videos. With a goal to monetize his influence, Logan partnered with Ecom Automation Wizards to launch his first product on TikTok Shop. After reviewing viral product trends and audience demand, we helped him select a Mini Skincare Fridge as the ideal aesthetic and functional item.
He had no prior eCommerce experience and needed an end-to-end partner to handle sourcing, branding, content strategy, and fulfillment.
Challenges
Logan’s brand faced the following initial challenges:
- Needed to go live quickly to catch the seasonal TikTok “vanity trend”
- No backend knowledge of TikTok Shop’s selling interface
- Required consistent video content and influencer engagement
- Had no fulfillment or inventory solution in place
Our Approach
1. Product Selection & Brand Creation
We identified a high-demand mini fridge with LED mirror front, quiet cooling system, and portable handle. We branded it CoolGlow Beauty™, targeting Gen Z beauty enthusiasts who love skincare organization, TikTok aesthetics, and convenience.
2. TikTok Shop Onboarding & Setup
Our team handled:
- Complete TikTok Shop seller account setup
- Compliance documentation and product listing structure
- Shipping integration with warehouse automation
- TikTok catalog tagging and optimization
3. Content Strategy & UGC
We created a full UGC campaign strategy including:
- Product demo clips with aesthetic lighting
- GRWM routines using the fridge
- Reaction-style “cool product” TikToks with trending audio
- Collabs with skincare influencers with 10K–50K followers
4. Promotions & Conversions
Results:
In just the first 3 weeks of launch:
- $11,600 in revenue
- 410+ units sold
- Featured in TikTok’s “Trending Beauty Tools” carousel
- 8.3% video conversion rate
- Rated 4.9/5 from verified buyers
- Created over 25K views from Logan’s content alone
The combination of product aesthetic, strategic content, and TikTok-native engagement created immediate traction and strong community interaction. Inventory was restocked within 10 days due to sellout.
Key Takeaways:
- TikTok = Aesthetic-Driven Sales: Products that look good on camera have huge viral potential.
- UGC Beats Ads: Organic, real-person videos consistently outperformed paid traffic.
- Fast Fulfillment is Key: We managed backend fulfillment so Logan could focus on content, ensuring customer trust and reviews.
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