TikTok Shop
- Case Study
How Layla Bennett Turned a Cozy Home Décor Trend into a Top-Selling TikTok Shop Brand
Project info
Client Name:
Layla Bennett
Category:
TikTok Shop
Project:
Minimalist Ceramic Flower Vases
Brand:
ClayMuse Living™
Background
Layla Bennett, a home décor enthusiast and part-time interior blogger from Portland, Oregon, wanted to transform her passion into a product-based business. Her TikTok was already filled with soft lighting, shelf styling videos, and “clean aesthetic” content. She didn’t want the pressure of handling orders, customer support, or sourcing—she just wanted her brand to reflect her style.
With Ecom Automation Wizards, Layla was able to launch ClayMuse Living™—a curated home aesthetic brand—entirely managed through our TikTok Shop services.
Challenges
Layla’s biggest concerns included:
- Not knowing where to source premium yet affordable décor items
- Lacking experience in fulfillment, shipping, and logistics
- Fear of customer complaints or order mishaps
- Uncertainty on how to turn her TikTok audience into buyers
Our Approach
1. Niche Product Selection & Branding
After analyzing trending TikTok home aesthetics (Scandi-minimalist, neutral palettes, shelf décor), we sourced a high-margin set of ceramic vases from a reliable supplier. Layla chose the matte texture and box insert quote cards to align with her brand feel. We built the ClayMuse Living™ identity around “mindful spaces, peaceful aesthetics.”
2. TikTok Shop Setup & Listing Strategy
We handled:
- Full account registration and compliance approval
- Store banner, product thumbnails, and lifestyle photography
- Search-friendly product titles using keywords like “Nordic home,” “minimalist vase,” and “shelf styling must-have”
- Inventory syncing and auto-shipment integrations
3. Content & Influencer Campaign
We coordinated a hybrid approach:
- Layla posted “Styling My Shelf for Spring” using the vases without linking the product for 3 days
- On day 4, she dropped a soft launch with an exclusive offer
- UGC creators from the “CleanTok” and “HomeVibes” communities showcased the vases in their own setups
We created a branded hashtag: #MuseMoments for shareable content
4. Fulfillment & Customer Care Automation
Results:
In the first 30 days of launch:
- $16,300 in gross revenue
- 530+ units sold
- 4.9-star rating with 160+ verified reviews
- 6.8% average conversion on product-linked videos
- #MuseMoments gained over 12K video impressions
- ClayMuse featured in a TikTok “Home Favorites” carousel
Layla’s community responded with enthusiasm, resharing content, tagging friends, and engaging with her brand story, not just the product.
Key Takeaways:
- Aesthetic Storytelling Converts: Positioning around emotional connection to space worked better than hard selling.
- Automation Empowers Creators: Layla didn’t have to pause her content flow to manage backend tasks.
- Small, Stylish Products = Big Results: Lightweight, easy-to-ship home goods are perfect for TikTok’s fast impulse-buy behavior.
Testimonials
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