Walmart Marketplace
- Case Study
How Jenna Alvarez Reinstated Her Walmart Store and Doubled Revenue in 90 Days
Project info
Client Name:
Jenna Alvarez
Category:
Walmart Marketplace
Project:
Organic Cotton Baby Swaddle Wraps
Brand:
SnuggleNest™
Background
Jenna Alvarez, a sustainable baby products seller based in Salt Lake City, built her brand, SnuggleNest™, around organic, eco-conscious essentials for newborns. After enjoying modest early success on Walmart Marketplace, her store was suddenly suspended due to a misclassified compliance issue involving image quality and packaging description mismatches.
Confused and frustrated, Jenna contacted Ecom Automation Wizards to not only reinstate her store but also to rebuild her listing credibility and long-term store health.
Challenges
- Walmart account suspended without clear resolution path
- Product flagged for non-compliance due to missing documentation and inconsistent imagery
- Sales and brand visibility halted for over three weeks
- Needed to regain consumer trust and compliance approval for her organic baby products
Our Approach
1. Account Reinstatement & Compliance Correction
Our reinstatement specialists conducted a full audit of Jenna’s seller account. We:
- Identified the flagged discrepancies across product titles, packaging claims, and listing images
- Revised A+ content and resubmitted product certifications (GOTS, OEKO-TEX)
- Filed a reinstatement appeal with structured documentation, improved compliance templates, and direct communication to Walmart’s Seller Performance Team
- Gained full account reactivation in under 12 business days
2. Listing Overhaul & Brand Positioning
We rewrote all listings with a compliance-first strategy:
- Optimized product titles with verified organic-related keywords
- Highlighted safety, hypoallergenic benefits, and sustainability in bullet points
- Replaced all images with high-resolution, Walmart-approved infographics showing real product use
- Registered SnuggleNest™ for Walmart Brand Portal for added protection
3. Trust-Building Promotions & Analytics Integration
After reinstatement, we helped Jenna rebuild trust and boost momentum by:
- Launching a “Welcome Back” promo: 20% off + free shipping
- Leveraging Walmart Sponsored Ads focused on long-tail keywords like “organic baby swaddle sets”
- Integrating real-time performance dashboards showing traffic, returns, ad spend, and conversion data
- Automating product review requests to increase credibility
Results:
In just 90 days post-reinstatement:
- $27,400 in new revenue
- 670+ swaddle sets sold
- 4.9-star average rating from 230+ verified reviews
- Placed in Walmart’s “Parenting Picks” section for Q1
- Customer return rate dropped to just 1.2%
- 20+ reviews mentioned “trusted brand” or “great customer service”
Key Takeaways:
- Walmart Reinstatement Is Possible with Precision: Structured appeals and clear compliance correction can revive suspended stores.
- Transparency Builds Customer Confidence: Trust grew fast once listings were honest, clean, and verified.
- Automation + Analytics = Recovery & Growth: Jenna had full clarity on what was working, how to optimize, and how to scale again.
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