Walmart Marketplace
- Case Study
How David Tran Built a High-Volume Walmart Wholesale Operation from a Single Winning Product
Project info
Client Name:
David Tran
Category:
Walmart Marketplace
Project:
20oz Stainless Steel Tumbler Cups with Lids
Brand:
SteelHydra™
Background
David Tran, a bulk goods distributor based in Houston, had experience selling to local retailers but wanted to shift into eCommerce for higher margins and wider reach. Walmart Marketplace’s B2C-friendly platform offered an ideal opportunity for scaling fast, especially in trending bulk home goods.
David connected with Ecom Automation Wizards to launch and manage a wholesale automation model focused on a high-demand, evergreen product—premium insulated tumblers in bulk packs.
Challenges
- No prior Walmart Marketplace experience
- Needed a wholesale-compatible strategy for bulk listings
- Faced inventory sync issues with high-velocity order volumes
- Required scalable fulfillment without owning a warehouse
- Wanted hands-off store management to focus on sourcing
Our Approach
1. Wholesale Setup & Strategic Sourcing
We sourced a high-quality stainless steel tumbler from a top-rated supplier with strong U.S. warehousing capabilities. Our team:
- Validated the product through Walmart keyword trends and BSR data
- Negotiated bulk pricing to keep profit margins above 38%
- Positioned the brand, SteelHydra™, as a value-first solution for families, gyms, offices, and event planners
- Structured product packs for both personal use and wholesale appeal (e.g., 6-pack, 12-pack, 24-pack options)
2. Walmart Store Build & Listing Optimization
We built a Walmart storefront tailored for bulk orders:
- Bulk-pack listings with tiered pricing for volume buyers
- SEO-optimized titles like “Steel Tumblers Bulk Set with Lids – BPA-Free 20oz Cups for Events, Gifts & Daily Use”
- Infographics showing durability, insulation specs, and washing guide
- Category placement in both “Drinkware” and “Party Supplies” for dual exposure
3. Fulfillment & Inventory Automation
To keep operations seamless at scale, we:
- Integrated Walmart Fulfillment Services (WFS) for fast shipping
- Connected inventory systems to auto-sync stock across product variants
- Set up automated low-stock alerts and rolling restock protocols
- Provided monthly inventory health and performance reports
4. PPC + Promotional Scaling
Results:
Within the first 60 days:
- $35,100 in revenue
- 920+ units sold across three product variants
- Top 10 placement in Walmart’s Drinkware – Bulk Sets category
- 4.8-star average rating from over 180 reviews
- Repeat purchase rate of 27% from event planners and gift basket sellers
- Order defect rate stayed under 1.1% across fulfillment zones
Key Takeaways:
- Wholesale + Walmart = Profit at Scale: With the right product and pack strategy, bulk listings can outperform standard SKUs.
- Fulfillment Automation Matters: WFS and synced inventory removed the guesswork and risk of stockouts.
- B2B Meets B2C: Listing design appealed to both consumers and bulk buyers—maximizing traffic and conversions.
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