- Case Study
How a Jewelry Maker Scaled to Daily Sales on Etsy
Project info
Client Name:
Cameron Ellis
Category:
Etsy
Project:
Minimalist Gold-Plated Initial Necklaces & Matching Studs
Brand:
EverCharm Studio™
Background
Cameron Ellis, a part-time graphic designer from Portland, Oregon, began making custom jewelry during the pandemic. Her minimalist letter necklaces and dainty earrings drew attention from friends, which led her to test the waters on Etsy. After a handful of orders, she saw potential—but her lack of time, fulfillment issues, and listing visibility kept her shop from taking off.
She connected with Ecom Automation Wizards to systematize her business, elevate her brand presence, and increase daily visibility on Etsy—all while keeping the handcrafted feel intact.
Challenges
- Low traffic and minimal listing views
- Inconsistent packaging and brand experience
- High cart abandonment rates due to unclear shipping timelines
- Poor photo quality and lack of UGC-style visuals
- No marketing or ad structure in place
Our Approach
1. Visual Identity and Listing Enhancement
We restructured Cameron’s shop visuals by:
- Introducing flat-lay photography with neutral-toned backdrops
- Adding macro shots to highlight texture and finishes
- Designing branding cards, boxes, and minimalistic thank-you inserts
- Creating curated listings with add-on bundle options (necklace + earrings)
2. SEO Optimization & Etsy Algorithm Strategy
We reworked each listing with Etsy-specific keyword targeting like:
- “Gold Initial Necklace,” “Custom Letter Jewelry,” “Gift for Her”
- Backend tags mapped to trending long-tail searches
- Descriptions updated with personalization and occasion keywords (e.g., bridesmaid gifts, birthdays)
3. Inventory Prep & Fulfillment Automation
We introduced SKUs to track every design variation, set automated inventory limits to avoid overselling, and implemented pre-print shipping labels through Etsy’s platform to streamline fulfillment time.
4. Etsy Ads & Cart Recovery Campaigns
Results:
- $27,400 in Etsy sales
- 1,420+ orders fulfilled
- 4.95-star store rating with 280+ reviews
- Average Etsy Ads ROAS: 6.3x
- 25% of monthly orders from repeat buyers
- Product saved to favorites 5,800+ times
5. Engagement-Focused Customer Strategy
We designed a post-delivery review template that increased verified reviews by 60% within two months. Cameron also began including photo thank-you notes and an IG tag prompt, increasing user-generated content organically.
Key Takeaways:
- Professional Presentation Wins on Etsy: Cameron’s transformation began with updated visuals and cohesive branding.
- Keyword Precision Drives Daily Sales: Strategic SEO and strong copy brought consistent views and conversions.
- Operational Simplicity Fuels Creativity: Automation gave Cameron the freedom to focus on design, not logistics.
- Community Drives Organic Growth: UGC and small personalization gestures elevated customer loyalty and brand charm.
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