Amazon Wholesale
- Case Study
From Suspension to Success—How David Lin Recovered and Scaled His Amazon Wholesale Electronics Store
Project info
Client Name:
David Lin
Category:
Amazon Wholesale
Project:
Wireless Charging Pads and Portable Power Banks
Brand:
VoltCore Tech™
Background
David Lin, a 29-year-old tech reseller from Seattle, had built a moderately successful Amazon wholesale business selling trending electronics, particularly portable chargers and wireless accessories. However, a sudden account suspension due to documentation discrepancies brought his operations to a halt. With high inventory locked in Amazon warehouses and pending invoices, David was at serious financial risk. That’s when he reached out to Ecom Automation Wizards.
Challenges
David faced the following critical issues:
- Account suspension for “inauthentic invoices” due to inconsistent documentation from a third-party supplier
- ASIN-level deactivations that affected his top-selling SKUs
- Loss of Buy Box placement and organic ranking
- Delayed customer refunds and rising negative feedback
- No internal SOPs or automation to scale operations after reinstatement
Our Approach
1. Account Reinstatement & Compliance Restoration
We immediately audited David’s supplier invoices, packaging records, and backend account health. Our compliance team rewrote the Plan of Action (POA), crafted all required appeal documents, and initiated direct communication with Amazon’s Performance and Escalation teams. Within 11 business days, his account was fully reinstated with restored ASIN access.
2. Brand Reinforcement & Product Cleanup
To prevent future compliance issues, we helped David transition to a more reliable supplier network. We restructured his wholesale supplier contracts and generated Amazon-acceptable documentation for all future shipments. We also cleaned inactive ASINs and merged product listings to boost Buy Box consistency under the VoltCore Tech™ umbrella.
3. Advanced Listing Optimization & SEO
Once the store was live again, we optimized every listing with A+ Content, improved backend keywords, and enhanced product titles with high-volume, medium-competition keywords like “USB-C wireless charger,” “Qi-certified pad,” and “power bank for iPhone & Samsung.”
4. PPC & Re-Ranking Campaigns
Results:
- $35,600 in recovered monthly revenue
- Buy Box restored on all active ASINs
- 4.5-star average rating reestablished after review monitoring
- ACoS lowered from 22% to 12.7% with refined PPC
- Account Health Score improved to “Excellent”
- Inventory flow normalized with 18% increase in turnover
5. Monthly Reporting, Automation & SOPs
Post-reinstatement, we built a full SOP system for David’s operations, including shipment tracking, customer response templates, PPC adjustments, and real-time reporting dashboards for account health, inventory movement, and refund trends.
Key Takeaways:
- Reinstatement Requires Strategy: It’s not just about filing appeals—it’s about proving long-term compliance.
- Post-Recovery Is Critical: The period after reinstatement is the best time to optimize listings, reset ads, and rebuild buyer trust.
- Wholesale Needs Documentation: Reliable suppliers and clean paperwork are essential to protect your business from sudden suspensions.
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