- Case Study
From Handmade to High Demand – How Lily Adams Expanded Her Boho Home Decor Line on eBay
Project info
Client Name:
Lily Adams
Category:
eBay
Project:
Handwoven Boho Macrame Wall Hanging
Brand:
EarthNest Living™
Background
Lily Adams, an Etsy seller known for her boho-chic handmade décor, had been selling moderately well through organic reach. However, Etsy’s fee structure and competitive saturation were limiting her scale. Looking to diversify platforms and increase revenue, she partnered with Ecom Automation Wizards to introduce her brand to eBay—targeting a broader lifestyle market, automating her workflow, and expanding her catalog with ethically sourced, semi-handcrafted inventory.
Challenges
- Minimal experience with eBay’s selling interface
- Needed to maintain a handmade aesthetic without handmade production timelines
- No warehouse or logistics support for bulk or global orders
- Unfamiliar with eBay SEO, listing design, or buyer expectations
- Wanted to preserve her brand tone and quality presentation
Our Approach
1. Product Expansion & Scalable Sourcing
We helped Lily transition from purely handmade goods to semi-handmade and artisan-crafted inventory with trusted vendors:
- Maintained natural cotton textures and macrame weaving styles
- Packaged with EarthNest Living™ branding, tags, and eco-mailers
- Enabled batch inventory management without losing the “crafted” appeal
2. Marketplace Branding & Listing Design
To capture attention in eBay’s home décor category, we:
- Designed lifestyle images with staging in modern, minimalist interiors
- Used search-optimized titles like: “Large Boho Macrame Wall Hanging – Handwoven Cotton Tapestry for Living Room, Bedroom, Entryway”
- Included sustainability and handmade-feel messaging in descriptions
- Set up “New Arrivals” and “Gift Ideas” categories within her store
3. eBay Store Setup & Marketing
We built a warm, cohesive eBay storefront with her existing visual branding and:
- Highlighted free shipping, 30-day returns, and sustainable sourcing
- Enabled buyer incentives (BOGO, seasonal discount codes, bundle offers)
- Connected eBay with email flows to re-engage customers and abandoned carts
4. Logistics & Automation
Results:
Within 90 days:
- $19,600 in gross sales
- 510+ units sold with a 4.9-star average rating
- Top 3 product placement under “boho wall decor” and “macrame tapestry”
- Reduced shipping time by 60% compared to her Etsy model
- Repeat customer rate increased by 28% through post-purchase flow
Key Takeaways:
- Craftsmanship Can Scale: With the right sourcing partners, handmade vibes don’t require handmade hours.
- Aesthetic Listings Win Big: Visual storytelling matters in décor—especially on competitive platforms like eBay.
- Automation Unlocks Growth: Lily grew her product line, customer base, and revenue—without compromising her creative identity.
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