- Case Study
Building Luxe Haircare into a $20K Brand with a Single Shopify Product
Project info
Client Name:
Rachel Perez
Category:
Shopify
Project:
Silk & Biotin Hair Growth Serum
Brand:
LuxeRoots Botanica™
Background
Rachel Perez, a 30-year-old licensed cosmetologist from Miami, had a loyal Instagram following from her salon days. She wanted to monetize her audience with a product that reflected her haircare philosophy—clean, effective, and elegant. She had no product manufacturing knowledge or eCommerce setup skills, so she reached out to Ecom Automation Wizards to launch her dream brand via Shopify with complete automation and fulfillment.
Challenges
- No eCommerce experience
- No branding or product design
- Needed a premium feel to match high-end target market
- Wanted everything managed: from manufacturing to marketing
- Required automated backend to focus on content and clients
Our Approach
1. Product Development & Private Label Setup
We sourced a dermatologist-approved biotin-rich serum formula with clean ingredients, vegan certification, and FDA compliance. Rachel selected the fragrance and bottle design. We created LuxeRoots Botanica™ as a luxurious, nature-meets-science haircare label with custom dropper bottles, gold foil labels, and minimalistic packaging.
2. Shopify Store Design & Integration
We developed a premium Shopify store that reflected the brand’s elegance:
- Custom UI with product demo banners, tutorials, and customer results
- Fully mobile-optimized with embedded reviews, upsell modules, and bundle offers
- Integrated Shopify Payments, Apple Pay, Klarna, and PayPal
- Automated email flows (welcome, cart abandonment, thank-you) via Klaviyo
3. Influencer Seeding & UGC Launch
We sent the first 50 samples to nano and micro influencers in clean beauty and Latina wellness niches. Content was created featuring:
- “Hair serum routines”
- “My 30-day LuxeRoots growth journey”
- Reels with before/after transformations
4. Launch Strategy & Paid Ads
Results:
- $20,450 revenue from one product
- 620+ units sold
- Shopify conversion rate: 4.4%
- Repeat customer rate: 38%
- 2.5x ROAS on paid campaigns
- 500+ email subscribers from giveaways
Key Takeaways:
- Personal Branding + Shopify = Powerhouse: Rachel’s authenticity and niche voice were amplified through automation and smart store design.
- Simplicity Scales: A single, well-marketed product can generate big results with the right backend in place.
- Automation Liberates Creators: Rachel focuses on content and customer trust, while we manage tech, shipping, and ads.
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