- Case Study
Building a Personalized Jewelry Shopify Brand from Scratch
Project info
Client Name:
Sophia Ramirez
Category:
Shopify
Project:
Custom Name Necklace
Brand:
Lumora Jewels™
Background
Sophia Ramirez, a 29-year-old graphic designer based in San Diego, had long admired personalized accessories and dreamed of launching her own jewelry line. With a strong eye for aesthetics and an active social media presence, she had the brand vision—but lacked the eCommerce and fulfillment experience to build a functioning online business. Sophia wanted a direct-to-consumer brand that felt premium, minimal, and meaningful.
She partnered with Ecom Automation Wizards to bring her vision to life—seeking help with everything from product sourcing and custom branding to Shopify integration, automation, and influencer strategy.
Challenges
- No experience in Shopify or digital selling
- Sourcing trustworthy suppliers for personalized products
- Building a luxury-inspired brand on a modest budget
- Setting up automated flows for abandoned cart recovery, upsells, and order management
- Managing high volumes of custom orders without delays or quality issues
Our Approach
1. Niche Research & Supplier Vetting
Our product team analyzed Shopify trends and Google Shopping data and confirmed that custom name jewelry had year-round appeal, especially during gifting seasons like Valentine’s Day, Mother’s Day, and graduations.
We selected a reliable manufacturer offering custom engraving with fast production turnaround, robust drop-shipping options, and consistent plating quality. Each necklace came with an adjustable chain and velvet pouch—ideal for gifting.
2. Shopify Store Design
We developed a modern, elegant, mobile-first Shopify store for Lumora Jewels™ featuring:
- Custom product page with name previewer tool
- “Design your necklace” step-by-step interface
- Gift-ready packaging upgrade option
- Personalized delivery messaging by occasion (birthday, anniversary, etc.)
- High-quality lifestyle photography and brand storytelling
3. Email Flows & Automation
Using Klaviyo, we launched an automated lifecycle email system, including:
- Welcome flow with personalization tips
- Abandoned cart series showing examples of customer designs
- Post-purchase thank-you flow with referral incentive
- Product care instructions and reorder discount offers
4. Influencer Launch Campaign
Results:
- $26,800 in revenue
- 600+ orders placed (85% were custom)
- 4.9/5 average customer rating
- 2.8x return on ad spend (ROAS)
- 38% abandoned cart recovery rate via email
- Top-selling product ranked on Google Shopping ads for “personalized name necklace”
- Over 140 customer-submitted images and reviews
5. Paid Ads and Upsells
We used Meta ads targeting women aged 18–35, focusing on messaging like:
- “Say It With Style”
- “A Name That Matters”
- “Personalized, Just For You”
We added order bumps like matching earrings and velvet jewelry boxes, increasing average order value without extra ad spend.
Key Takeaways:
- Customization Doesn’t Mean Complication: With the right supplier and automation flows, personalized products can scale efficiently.
- Experience Design Matters: Letting customers preview their necklace increased time on page and conversions.
- Gifting Drives Sales: Strategic positioning around key holidays created urgency and higher cart values.
- Micro-Influencer Trust Converts: Unpolished, relatable content created brand momentum more effectively than paid studio shoots.
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