Walmart Marketplace
- Case Study
How Marcus Langston Built a Private Label Kitchen Brand on Walmart with Seamless Automation
Project info
Client Name:
Marcus Langston
Category:
Walmart Marketplace
Project:
5-Piece Nonstick Ceramic Cookware Set
Brand:
Langston Kitchen Co.™
Background
Marcus Langston, a home chef and former restaurant manager from Austin, had a dream of launching his own kitchenware brand. Instead of diving into Amazon’s competitive ocean, Marcus chose Walmart Marketplace after hearing about its rising popularity, lower fees, and growing reputation for high-quality private label goods.
He partnered with Ecom Automation Wizards to bring his idea to life with a hands-off, performance-focused approach—resulting in the birth of Langston Kitchen Co.™, a clean, durable, and accessible cookware brand.
Challenges
Marcus had vision but lacked the tools and bandwidth to execute:
- No knowledge of Walmart’s private label approval process
- No experience with product development, sourcing, or FNSKU compliance
- Needed a brand that could stand out without extensive marketing
- Wanted automation from setup through fulfillment to reporting
Our Approach
1. Product Development & Private Label Creation
Using consumer search trend data and cookware market insights, we selected a nonstick ceramic cookware set that combined visual appeal with functional strength. We worked closely with a certified cookware manufacturer to:
- Customize color and handle material
- Apply Langston Kitchen Co.™ branding and logo to the product and packaging
- Ensure the products met Walmart’s safety and performance standards
- Prepare inserts, care guides, and visual branding materials for unboxing appeal
2. Walmart Store Setup & Fulfillment Planning
We registered Marcus as a Walmart seller, completed brand approval, and enrolled his store into Walmart Fulfillment Services (WFS) for 2-day nationwide shipping. We also:
- Created a branded storefront page on Walmart
- Integrated inventory sync and restock alerts
- Configured monthly analytics reporting and margin tracking
3. Listing Optimization & Creative Assets
We launched the cookware set with a rich, SEO-optimized listing featuring:
- A keyword-driven product title (e.g., “5-Piece Nonstick Ceramic Cookware Set – Dishwasher Safe, PFOA-Free, Induction Ready”)
- A+ style content with infographics, cooking tips, and real-use imagery
- Category placement in “Kitchen & Dining” and “Home Gift Sets”
- “Best Gift for Home Chefs” tags during Q4 holidays
4. Promotions & Launch Strategy
Results:
In the first 8 weeks:
- $22,800 in gross sales
- 550+ cookware sets sold
- 4.8-star average rating from 195+ reviews
- Top 10 rank in Walmart’s Kitchen Sets category
- 36% of sales from return buyers or referred customers
- Zero inventory handling by Marcus due to WFS
Langston Kitchen Co.™ was also featured in Walmart’s “Modern Cooking Must-Haves” segment, further boosting its authority.
Key Takeaways:
- Private Label + Walmart = Powerful Positioning: With clean branding and real utility, Marcus built a competitive kitchen line.
- Professional Listings Drive Premium Sales: A+ visuals and messaging positioned the product as a trusted upgrade.
- Hands-Off Doesn’t Mean Low Control: With our reporting system, Marcus tracked every sale, return, and ad dollar in real time.
Testimonials
What Our Cherished Clients Say?
