TikTok Shop
- Case Study
How Marcus Taylor Built a Trending Fashion Accessory Brand with TikTok Shop
Project info
Client Name:
Marcus Taylor
Category:
TikTok Shop
Project:
Layered Cuban Chain Necklace Set
Brand:
SteelPulse Wear™
Background
Marcus Taylor, a 24-year-old streetwear content creator from Chicago, had a bold aesthetic and a loyal TikTok following. Known for his “Outfit of the Day” posts and sneaker reviews, Marcus wanted to create a fashion-forward accessory brand that captured his vibe. But he didn’t have the logistics, sourcing, or backend structure to manage a store.
That’s when Ecom Automation Wizards stepped in—taking his idea and building a complete fashion brand on TikTok Shop, powered by automation, UGC content, and fulfillment support.
Challenges
Marcus needed solutions for:
- Fast and reliable jewelry sourcing with durable finishes
- Custom branding and packaging for unisex appeal
- Full account setup, optimization, and content syncing
- Monetization without slowing his posting consistency
Our Approach
1. Product Sourcing & Brand Setup
We sourced high-quality, tarnish-resistant Cuban chain sets with clasp variations and adjustable lengths. These were packaged in matte black SteelPulse Wear™ boxes with foil-stamped branding. We also trademarked the name and registered him as a verified seller.
2. TikTok Shop Launch Optimization
Our team managed:
- Automated order processing and customer support
- Listings with rotating visuals, close-ups, and outfit demos
- SEO-based product titles and style-specific tags
- Integration with TikTok Creator Marketplace for collabs
3. Influencer Coordination & Content Creation
We implemented a dual strategy:
- Marcus wore the chains in every video for 2 weeks (without selling initially)
- Then soft-launched with unboxings, link overlays, and “Where’d You Get That?” replies
- Partnered with 5 micro-influencers in fashion/streetwear for cross-promo
- Developed “Styled 3 Ways” video series to show versatility
4. Promotions & Upsell Strategy
Results:
Within the first 21 days:
- $11,600 in gross revenue
- 470+ chain sets sold
- 4.8-star average from 120+ buyers
- One TikTok video hit 95K views with a 14% conversion rate
- Brand followers grew by 2,800 in 3 weeks
- Return rate under 1% thanks to sizing guides and quality finishes
SteelPulse Wear™ quickly became a recognizable micro-brand in the male accessories space, gaining traction for its consistency and social-native presence.
Key Takeaways:
- Social Proof Before Sales: Wearing the product for 2 weeks before promoting drove curiosity and trust.
- Micro-Influencers Matter: Relatable creators outperformed big accounts in conversions.
- Fashion Sells on Style, Not Price: Positioning around identity and vibe worked better than discounts.
Testimonials
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