TikTok Shop
- Case Study
How Hailey Rhodes Launched a Viral Self-Care Bundle Through TikTok Shop
Project info
Client Name:
Hailey Rhodes
Category:
TikTok Shop
Project:
Self-Care Night Routine Kit
Brand:
AuraNite Wellness™
Background
Hailey Rhodes, a 29-year-old self-care advocate and part-time yoga instructor from Seattle, was known for her peaceful nighttime rituals on TikTok. Her relaxing “night routine” content was getting thousands of views, but she hadn’t monetized her platform yet. After connecting with Ecom Automation Wizards, we helped her package her routine into a high-converting, bundled product and launch it on TikTok Shop under her own brand—AuraNite Wellness™.
She wanted the business to be fully managed so she could continue focusing on her content and wellness coaching without being burdened by logistics.
Challenges
Hailey’s primary obstacles included:
- No product fulfillment plan for a bundle
- No knowledge of TikTok’s seller backend or shipping compliance
- Needed fast production turnaround for seasonal demand
- Wanted brand storytelling embedded into the customer journey
Our Approach
1. Bundle Creation & Sourcing
We curated and sourced a ready-to-brand kit that included:
- A portable facial steamer
- A premium silk eye mask
A natural lavender pillow mist
We handled all bundle packaging, labeling, and box design with calming, minimalist aesthetics aligned with her brand voice.
2. TikTok Shop Account Management
We managed:
- Seller registration and compliance
- Warehouse fulfillment strategy
- Digital product listing with scroll-stopping imagery
- Integration with TikTok Shop’s Creator Marketplace
3. Content Rollout & Influencer Push
We coordinated launch content that included:
- Hailey’s signature “Night Routine ASMR” using the products
- UGC from 3 wellness influencers (followers: 15K–40K)
- Soft-spoken testimonials and unboxing clips
- Relaxing background tracks synced with TikTok trends
4. Sales Campaign Strategy
Results:
Within 30 days of launch, the AuraNite Wellness Kit achieved:
- $14,200 in gross sales
- 550+ kits sold
- 4.9-star average from over 160 reviews
- 5 TikTok videos with 20K+ views each
- 10% repeat purchase rate via bundled upsells
- “Most Loved” badge in TikTok’s Wellness category
The product’s calming value proposition and aesthetic packaging resonated deeply with Hailey’s following and the broader #SelfCare community on TikTok.
Key Takeaways:
- Bundling Drives Value: Combining simple items into a cohesive ritual increases perceived value and boosts AOV.
- Personal Content Converts: Buyers resonated more with Hailey’s daily routine than any polished ad.
- Fully Managed = Fully Focused: We took care of fulfillment, compliance, and reporting so Hailey could stay creative.
Testimonials
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